Adshel New Zealand / Ogilvy / EECA
A bus stop Adshel displaying 1,150 eggs. Promoting the importance of the energy star rating
Stock display eggs, acrylic box
We sourced plastic eggs which required painting to make them look realistic. Encased in an acrylic box, within an Adshel unit, these acted as a backdrop to the words – “Energy star fridges are so efficient you could save enough for 150 eggs a year”.